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When I first started looking for natural perfumes for our store, I soon realised this world is way more complex than I expected. Natural perfumes aren’t just about swapping synthetic chemicals for pretty-smelling plants. There are a whole lot of challenges in creating truly natural fragrances that smell amazing and last long. I want to share what I learned about natural perfumes, why synthetic ones often rely on questionable ingredients, and why it’s so tricky to replicate t